Advertiser Inquiry
The story of your brand begins here.
Increase Brand Awarness
The Fireball Run TV Series is the story of adventurers as they compete in a legendary 2,000-mile, life-sized trivia game. To win, they’ll drive the road less traveled in an epic quest for America’s under-discovered places and obscure historic artifacts, while aiding in an awareness campaign called The Race to Recover America's Missing Children. The series educates viewers about unique destinations, places, points of interest, and brands.
Some segments within the series are advertiser driven. Also known as branded content or "advertainment", branded entertainment is an entertainment-based vehicle complementary to a brand's marketing strategy. Ultimately, this content gives advertisers an opportunity to connect with its audience in a unique, memorable and engaging way. This is accomplished via the show’s contest, which in essence is a living trivia game where the trivia comes to life. Although the shows typical formula incorporates historic and notable locations, contestants at times are provided clues scripted around brands and business locations. When solved, the answer reveals a location. To earn points and win the game, contestants must arrive to the location and successfully accomplish a task, which can be an experiential engagement.
There are four ways business is incorporated into the Fireball Run Series:
• Branded Segment: an advertiser or product is scripted into a trivia clue and activity.
• Product Placement: whereas the advertiser or product is prevalent throughout the 26 episode series.
• Sponsorship: focused is placed on the live 8-day events to effect spectator, news and social media audiences.
• Branded Team Entry: place your brand on tour, meet spectators, media and have your brand fans participate and interact via social media.
Advertiser Benefits:
• We effectively tell your story; integrate store/facility locations and demonstrate product use or services.
• We position your company or brand as industry experts and market leaders.
• Validation and credibility. You didn’t brag about you, we did. That validation can be all that’s needed as leverage over your competition. Your company is featured in a series while your competition is not.
• Increased awareness and on-line traffic.
• 61% of consumers are more likely to buy from a company or brand that delivers custom content.
• Connect with and educate consumers in an engaging and memorable way.
• Unscalable (limitless) domestic and international exposure.
• Unrestricted use! When the season is released, you may post, use and distribute your branded content for self-promotion without restriction. Many embed their featurette on the company web site and social media pages.
• Branding, and lots of it. Average brand impressions range 1 to 10 million.
Remember:
Fireball Run is part entertainment series and part live event. The series is filmed in real time in front of thousands of live spectators, with non-stop news coverage and thousands more following it online.
• Not a Reality TV series, FIREBALL RUN is a Factual Entertainment show. Factual television is a genre of non-fiction depicting actual events and people. At times it is called edutainment.
• Primarily Fireball Run is an adventure-travel television series. Location integration within the series is available to all sized businesses, companies and brands meeting producer approval.
• The series is filmed in real time, i.e. as it happens, and thus is also experienced as a live event. Many companies consider the live event a brand tour ideal for spectator and social media engagement.
• The entire 26 episode season is filmed within just 8 days and across 2000 miles of American roadway.
• We prefer to tailor partnership opportunities to meet your specific marketing goals and objectives.
• We tell and shape stories because our audiences like to learn. It’s our goal is to both educate and entertain about your company, brand or product.
• The history of your company or brand is as important to us as its products. People are more loyal to brands they understand and feel positive about.
• The purpose of each series segment is to educate, inform, entertain, and inspire- Yes, in that exact order.
• Like our contestants, we don’t like to lose. Give us a goal and we will achieve it.
• The uniqueness of this series allows us to tailor any part of it to meet a specific objective. And unlike traditional advertising we fully communicate everything you want to say- accurately, with emotion.
Advertiser Selection Criteria:
We’ve got stellar credibility with audiences and the media, so yeah, we’re a little picky when it comes to partnerships. Below are a few things our producers look for in an ideal advertiser relationship.
• Story, because content is king. Does your brand or company have a unique or inspiring story to tell?
• Different. Will featuring your brand or company have a positive impact on audiences?
• Support. If involved, will your company or brand leverage its opportunity by way of press releases, social media or other efforts? Working together we can be even more effective for you.
• Creative. Can we count on you to take time to collaborate with our producers to arrive at a meaningful inclusion concept?
• Marketing strategy. We want brands and companies that present objectives to achieve.